D2C Voice Agent OS · India

AI voice agents for your COD calls NDR follow-ups return pickups cart recovery reorder nudges feedback calls that already happen.

A workflow-first voice automation OS for Indian D2C brands. Brand-approved scripts, captured outcomes, structured data back to your CRM — without building agents from scratch.

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$60B
Indian e-retail GMV in 2024 — projected to $170–190B by 2030.
Bain · 2025
~70%
Average documented online cart abandonment.
Baymard Institute
85%
Of CS leaders piloting conversational GenAI in 2025.
Gartner
Trusted by brands we've scaled
Ferrero Rocher Tabasco Upper Case Barilla Urban Edge Lotus Biscoff Loacker Cavendish and Harvey Davidoff Denman The Herbal Story
The Problem

Brands have two kinds of work.
Only one is visible.

Growth work

What founders see and measure

Ads. Creatives. Launches. Influencer partnerships. Marketplaces. Conversion. Merchandising. Drops.

Leakage work

What quietly determines profit

Failed COD. Wrong addresses. NDR. Return delays. Unresolved support. Missed reorders. Abandoned carts. Inconsistent notes.

The Operational Wall

Manual calling doesn't scale cleanly.

20/ day
A founder problem.

You can do it yourself between meetings.

100/ day
A support-person problem.

One operator with a script and a spreadsheet.

500+/ day
A management problem.

Training, supervision, QA, reporting, headcount, shifts, escalations, CRM hygiene.

5,000/ day
An impossible problem — without structure.

Two callers say two different things. Notes are messy. Process leakage compounds invisibly.

What BaatChit is

A workflow OS for voice — not a chatbot SDK.

Take a recurring use case, deploy a controlled voice workflow around it, get structured outcomes back. Three layers, one product. Click to expand.

01
Voice runtime
Telephony, speech-to-text, LLM reasoning, text-to-speech, turn-taking, interruption handling, latency. Managed via a Bolna-style runtime so we ship faster.
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02
D2C workflow layerOur IP
Workflow YAML, prompt architecture, FAQ packs, dispositions, capture fields, escalation rules, language policy, guardrails, real-call QA.
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03
Operating dashboard
Brand setup, workflow config, prompt approval, push-agent activation, test calls, call history, transcripts, CRM/webhook output, usage, billing.
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Six Workflow Packs

The unit of sale. Pick a pack.

Each pack ships with its own call flow, FAQs, dispositions, capture fields, guardrails, and QA checklist.

PACK · 01Pre-dispatch

COD Confirmation.

Before you ship a COD order, BaatChit calls the customer, confirms intent, captures cancellation reasons or address changes, and helps you avoid shipping low-intent orders.

Deployment

From workflow to live agent.

Six steps. Standard packs are deployment-ready in 24–48 hours once brand inputs are confirmed.

01

Brand profile

Identity, language preference, support contacts, forbidden claims, escalation rules.

02

Select pack

Choose a workflow. Map runtime data — order_id, address, amount, payment_mode.

03

Compile prompt

YAML compiler emits a workflow-specific prompt with FAQ packs and capture-field taxonomy.

04

Approve

Brand reviews and approves the prompt before activation. No silent changes.

05

Test & push

Trigger a test call. Validate language, openings, FAQs, capture, hangup. Push live.

06

Operate

Calls run, outcomes return to dashboard and CRM. Humans handle escalations.

The Operating Dashboard

A dashboard your ops team trusts.

Calls flow in, outcomes return live. Transcripts, dispositions, captured fields, escalation queue, CRM delivery — everything visible to the founder.

Live · operations.baatchit.ai
Calls today
0
+12% vs yesterday
Confirmed
0
82% rate
Cancelled
0
↑ 3% week
Recovered NDR
0
+₹2.4L this wk
ROI Calculator

Estimate recovered value.

Move the sliders. We'll model recovered orders against your COD share, NDR rate, and AOV. Conservative assumptions throughout.

Your numbers

12,000
65%
22%
1,400
Estimated monthly recovered revenue
0/ month

From COD confirmation cleanups + NDR recovery + addressable cart follow-up.

COD waste avoided
0
NDR recovered
0
Calls handled by AI
0
Manual hours saved
0 /mo

Assumes 12% of COD orders are low-intent (cancellation/wrong number/address fixes), 35% NDR reattempt success on confirmed addresses, ~3 minutes per manual call. Pilot benchmarks calibrate these per brand.

What changes day-to-day

Today vs. with BaatChit.

Today
×
Manual callers handle repetitive calls
×
Different agents say different things
×
Notes are messy, follow-ups missed
×
Founders depend on team updates
×
Policies verbally interpreted
×
Generic voice AI: tools to build agents
With BaatChit
Agents handle workflow calls; humans handle exceptions
Brand-approved workflow scripts
Dispositions and captured fields per call
Dashboard shows outcomes in real time
FAQ packs & forbidden-claim controls
Workflow packs for D2C use cases
Built for India · Trust by design

Indian calling reality.
Guardrails are the product.

English-first. Hindi & Hinglish on cue.

The agent opens in the configured default language and mirrors the customer after a clear cue — because real Indian D2C calls shift between languages naturally.

COD, NDR, RTO are first-class.

Built around high COD share, Tier-2/Tier-3 delivery friction, and return coordination — not a Silicon Valley sales bot.

The agent will never
  • Invent a discount or refund timeline
  • Promise stock or delivery dates
  • Collect OTP, CVV, UPI PIN, or card data
  • Create false urgency or apply pressure
The system enforces
  • Approved-FAQ-only policy answers
  • Forbidden-claims list per brand
  • Real-call QA before any go-live
  • Recording disclosure & opt-out handling
The Pilot Process

A narrow pilot, measured weekly.

Step through it. Demo → paid pilot → deployment → broader rollout.

Outcomes worth measuring

We benchmark before, measure during, decide together based on outcomes.

Revenue

Recovered orders

From COD confirmation, NDR recovery, and high-intent cart follow-up.

Cost

Manual hours avoided

Repetitive workflow calls handled by agents; humans reserved for exceptions.

Operations

Cleaner CRM data

Structured dispositions and captured fields on every call.

Visibility

Process metrics

Reasons behind cancellations, drop-offs, NDR — finally visible.

What brands say

Trusted by operators.

“BaatChit reduced our COD cancellations by 18% in the first month.”

Ops Head, Ferrero Rocher India

“The voice quality is indistinguishable from our human agents.”

CX Lead, Lotus Biscoff India

“Finally, a voice solution built for Indian languages and COD reality.”

Founder, Dearist

“We went from 500 manual calls/day to fully automated in 2 weeks.”

Operations, Tabasco India

“The daily QA reports alone are worth the subscription.”

Head of CS, Upper Case

Frequently asked

Questions, answered.

Generic platforms give you tools to build agents — you design the prompt, dispositions, QA framework, and CRM thinking from scratch. BaatChit ships finished workflow packs for D2C use cases. Locked prompt architecture, dispositions, capture fields, and QA per pack. The difference is the difference between a spreadsheet and an operating dashboard.
English-first by default, with Hindi and Hinglish mirroring after a clear customer cue. The agent opens in the configured default language and follows the customer's lead — because real Indian D2C calls shift between languages naturally.
Standard packs are deployment-ready in a 24–48 hour window once brand inputs (profile, FAQs, runtime data, CRM webhooks) are confirmed. Real-call QA must pass before any workflow is activated.
Never invents discounts or refund timelines. Never promises stock or delivery dates. Never collects OTP, CVV, UPI PIN, or card data. Never applies pressure or false urgency. Approved FAQ packs control what the agent can say. Forbidden claims are explicit per brand.
Contact-based and scoped to your workflow mix, call volume, and integration needs. The best way to evaluate is to pick one workflow, run a paid pilot, and measure recovered value against the pre-pilot benchmark.
Outcomes return via webhooks, so any CRM with webhook ingestion works — Shopify (notes/orders), WooCommerce, custom CRMs, Google Sheets for early pilots. Logistics integrations include common Indian providers (Shiprocket, Delhivery, Bluedart) for NDR feeds.
Refund eligibility, account-specific issues, sentiment red flags, and forbidden-topic requests are routed to your support team via the dashboard's escalation queue with reason codes. The agent coordinates — humans decide.
Pick one workflow. Run a pilot. Measure recovered value.

Let's run a pilot.

Pricing is scoped to your workflow mix, call volume, and integration needs. The best way to evaluate this is to ship one workflow and measure.

Product
D2C Voice Agent OS
Best for
Indian D2C brands shipping COD & managing post-purchase ops
Deployment
24–48 hours for standard packs
Languages
English-first, Hindi, Hinglish
Integrations
Shopify, WooCommerce, Shiprocket, custom CRMs (webhook)
Pilot
One workflow, one language, weekly review
Run a 1-workflow pilot → Book a session